Marketing and Consumer Behavior
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Me-Ality: Sizing Up the Customer
The company's size-matching capabilities can help take the mystery out of finding clothes that fit right.
— May 1, 2012
Marketing to China's Youth
The country’s 500 million-strong population under the age of 30 is the subject of a new marketing guide from author Mary Bergstrom.
— Apr 3, 2012
Hispanic Women Embracing Mobile Commerce
A new study by Latina Insights reveals strong spending patterns for apparel.
— Feb 29, 2012
Studies Show Rising Tide for Smartphones, Tablets
Consumers are quickly adapting to new technologies as they shop.
— Dec 8, 2011
Cyber Monday Sees Record Shopping
Online sales Monday are expected to top last year’s total of $1 billion, with many retailers seeing double-digit increases.
— Nov 29, 2011
Black Friday Weekend Sets New Highs
A record 226 million shoppers visited stores and Web sites over the long weekend, and many retailers reported business surpassed last year’s.
— Nov 27, 2011
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