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October 11, 2012

Blogger Emily Schuman Promoting Book With Estée Lauder

Cupcakes and Cashmere creator has been making stops at Bloomingdale’s locations and doubled the brand’s sales expectations during each appearance.

By Rachel Brown

people/news

Cupcakes and Cashmere creator Emily Schuman has gone from blog to book — and throughout the process, has connected Estée Lauder with her young, digitally savvy, makeup-hungry fans.

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Latest Articles from Beauty

Blogger Emily Schuman Promoting Book With Estée Lauder

Cupcakes and Cashmere creator has been making stops at Bloomingdale’s locations and doubled the brand’s sales expectations during each appearance.

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