Mass
Critical Mass: Video Blogger to Launch Nail Polishes at Rite Aid
Bloggers and vloggers, or video bloggers, will represent the next wave of experts tapped to front new beauty launches.
— Mar 29, 2012
Critical Mass: Retail Expansion Fuels E.l.f.'s Growth Spurt
The brand is expanding its store distribution in a move that puts it on track to reach more than $125 million in retail sales this year.
— Mar 22, 2012
Milani Brings Multicultural Beauty to the Masses
In today’s marketplace, the collection hits on all the right cylinders, and with pricing under $5 for most units, it appeals to consumers looking for value.
— Mar 2, 2012
Carrefour to Launch Massive Beauty Range
Europe’s largest retailer has unveiled a new 650-sku range that it hopes will take it to the top of the mass category in its home market.
— Feb 7, 2012
Critical Mass: Shoppers Drug Mart Adds Essence Cosmetics
Canadian retailer to roll out beauty line after store test.
— Jan 26, 2012
Walgreens Expands Look Boutique
Retailer is integrating the best features of recent acquisition Duane Reade into its own stores, as evidenced by the recently opened unit in Chicago.
— Jan 13, 2012
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