The WWD Beauty Inc Top 100 ranks the world’s largest beauty manufacturers. A Who’s Who of the cosmetics industry, these companies weigh in at $195.36 billion.
Firms are listed by their parent company and arranged by beauty sales for the 2011 calendar year. For firms whose fiscal year did not run from Jan. 1, 2011, to Dec. 31, 2011, estimates were calculated. All sales figures were either obtained from the companies or generated with the help of industry sources.
For this list, “beauty” includes fragrance, makeup, skin care, body care, sun care, hair care, deodorant, plus cellulite and shaving products. it does not take into account bar soaps, razors, toothpastes, foods and diet foods, medicines, vitamins or detergents. Beauty revenues only include sales of beauty products each firm manufactures and do not include business from private-label lines or products it might distribute for other firms. Year-on-year percentage changes are in real terms, not on a like-for-like basis, and non-U.S.-based companies’ sales are converted into dollars according to the 2011 average yearly exchange rate.*
Total sales generated by the top 100 companies were up 10.6% year-on-year. Nevertheless, a large part of the difference stemmed from currency conversions against the U.S. dollar, since growth rates in local moneys were generally more modest.
*CURRENCY CONVERSIONS: Sales figures in non-U.S. currencies were converted to the dollar using the following 2011 average exchange rates from Oanda.com: €1 = $1.3926; ¥1 = $0.0126; £1 = $1.6042; 1 KRW = $0.0009; 1 Ruble = $0.0341; R$1 = $0.5998; CNY 1 = $0.1547, and 1 Rupee = $0.0213.
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Edited by Jennifer Weil. Researched and compiled by Alex Wynne. With contributions from Susan Stone (Berlin); Poul Funder Larsen (Copenhagen); Nina Jones (London); Rachel Brown (Los Angeles); Cynthia Martens (Milan); Pete Born, Faye Brookman, Julie Naughton, Molly Prior, Belisa Silva (New York); Adriana Brasileiro (Rio de Janeiro), and Jane Moir (Tokyo).